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Episode 207: Suburb Trends December 2021 | Exploring the Dark Side of Property Data

In the housing market, buyers have been taught that it’s essential to rely on data when making decisions. But the truth is, property data can be presented in ways that don’t exactly tell the full story. 

Sure, the statistics presented to you by “experts” may be real, but are they used correctly or are they “spin” created just for profit?

In this Suburb Trends episode, Kent Lardner and I talk about the proliferation of the use of misleading property data, the different ways to measure the housing market, the dangers of relying on numbers without knowing the context, and more!

If you enjoy the show, do like, rate, subscribe, and share us on social media and if you have your own questions you need clarity on, email us at questions@theelephantintheroom.com.au!

See you in the episode!

Episode Highlights:

  1. Kent’s learnings about data and how it’s being used in some quarters [01:13]

  2. Using & misusing property data in a number of ways [03:01]

  3. Local specialists and data-driven buyer’s agents [04:15]

  4. A look at misleading data [05:04]

  5. What is the role of a buyer’s agent? [06:47]

  6. Misuse of data to support a “buy, buy, buy property” model [11:36] 

  7. Measuring the same factors four different ways in the housing market [14:05]

  8. How can data be manufactured to create a market that shouldn’t exist? [21:23] 

  9. Is it dangerous to outsource data-driven decisions? [26:13]

  10. What are the weaknesses of local buyer’s agents? [30:41]

  11. The truth about the rise of the property expert [37:46]

  12. How to value an individual property [40:12]

  13. The pros & cons of young people entering the housing market [42:19] 

  14. Creating fancy infographics with misleading data [47:36] 

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Chris Batesde-index