The property podcast for the thinking person.

Episodes

Episode 5 | The true cost of a lack of trust in the property industry | Shannan Whitney, BresicWhitney

Confessions of a sales agent; what the future holds and what needs to change.

This is quite a philosophical conversation with Shannan Whitney of BresicWhitney about the relevance of real estate agents in our changing world. We talked about many “elephants” and Shannan did not hold back on discussing:

  • How self promotion in the age of social media misses the mark

  • Where industry awards fall short and reward the wrong type of behaviour

  • How the accepted measures of success fail both vendors and buyers

  • How published price guides make agents accountable, which is why many won’t commit to them

  • What happens behind the scenes when a low offer is made

  • Decoding “agent-speak” with some handy translations

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Chris Batesde-index
Episode 4 | How your emotions are targeted before you get to the open house | Kate Lumby, Lumby Hampson

The secret to influencing buyers when selling lifestyle properties.

Kate Lumby, sales agent, auctioneer and principal of Lumby Hampson in Sydney’s Hills District, reveals the performance art of property sales.

  • The props used by agents to “sell the dream”

  • Different buyer behaviour and the buyers who are their own worst enemy

  • Tips for becoming the favourite buyer of both the agent and the vendor and why some people get to buy a property for less money

  • How good agents lead a buyer to the negotiation table

This episode reveals all the little details that affect the way property buyers behave.

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Episode 3 | What do real estate agents really say behind the scenes? | Matt Hayson, Cobden & Hayson

Matt Hayson, real estate salesperson and director of Cobden & Hayson gives insights including:

  • Different types of buyers and which ones get the best deals

  • The conversations top agents have with their vendors behind the scenes

  • Specific buyer influencing strategies used in a buyer’s market

  • Why some unscrupulous agents are good for buyers to deal with

  • The truth about pre-auction offers

  • How some vendors cost themselves a good sale price

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Episode 2 | How successful auctioneers know when to push you to bid more | Damien Cooley, Cooley Auctions

Damien Cooley, probably Australia’s most famous property auctioneer, reveals some absolute gold:

  • How he reads body language and uses it to get buyers to make higher bids.

  • The signs buyers give that tell him they have more money

  • The circumstances when auctioneers actually want a low bid and why buyers should give them a high one

  • Some of the moral dilemmas he has faced at auctions

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Episode 1 | Who is really making the decisions when you bid at auction? | Simon Russell, Behavioural Finance Australia

Behavioural scientist Simon Russell shares a myriad of ways in which the auction process influences buyer decisions, without them even knowing it.

Simon explains how we humans are governed by our emotions, often despite our best intentions and often to our own detriment. When he attended his first property auction he saw clearly how the whole auction process is designed to tap into our hidden biases.

In this episode we cover ten biases in an easy to understand, conversational style. Essential listening for anybody who wants to have more control when they are bidding at auction. 

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Episode 0 | The Elephant In The Room: What’s this all about?

Welcome to The Elephant in the Room, where we'll talk about the things that nobody talks about...

Veronica Morgan, real estate agent, buyers agent and co-host of Foxtel’s Location Location Location Australia is joined by Chris Bates, financial planner, mortgage broker and wealth coach. Together They’re going to uncover who’s really making the decisions when you buy a property.

The elephant is a metaphor for the way our emotions often dictate our actions and the unbeknown to us, the elephant is often the one in control.

Each week we’ll get into the psyche of buyers, agents, auctioneers and other industry experts to learn the truth about why buyers do the things they do. The plan? To help us all make better property decisions!

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